You may have already created your website for company promotion, but have you truly considered your website’s content from an SEO perspective? Relax, no one’s asking you to redesign your website from scratch। You get to keep your fancy Java animation and your excellent navigational interface. However, if you really want to boost your search engine rankings then it’s time to think about SEO web design.
SEO web design refers to reformatting and publishing your website content so that the entire site is optimized for searches. Perhaps your first website launch lacked informative content on every page and focused more on the user experience. You can keep your code and add excellent SEO content to all of your pages. Perhaps your second website launch had some good content, but didn’t have enough to earn a high Google or Yahoo ranking. You could benefit from having more available content, covering a broader range of topics related to your industry.
Even if you’ve optimized your website for keywords, have you really invested time into linkbuilding? Have you included numerous internal links throughout your site so that search bots can find all of your pages? Do you link to other websites? Have you created contextual links with proper HTML formatting? External linkbuilding, social media and press releases are other avenues to consider. You cannot simply create a website and expect traffic to find you. You have to be aggressive in promoting your name—without earning a spammerific reputation.
Remember, you can reformat and republish your site according to SEO standards regardless of what business you are in. You can add informative and quality content to an e-commerce site, a promotional site, a review or comparison site, or even an online magazine.
You may decide that it’s time to completely renovate your website for 2011. Many companies will do this—especially once they determine their previous website failed to establish a strong online presence. A website facelift can emphasize the idea of “new management” to old and new online users. Even if you still pull the strings, it’s the “new” thought that counts. Sometimes a little change is all you need to jumpstart your online campaign.
Why not look into professional website improvement today? Whether you need SEO work done, a website rewrite, a new website built from the ground up, or a complete online campaign for 2011 encompassing everything, a web marketing firm can help you achieve your vision।
Rita is a PR consultant and director of London PR consultancy PR Service UK. Her interests are PR, SEO and social media marketing. Contact Rita for SEO web design, content writing tips, linkbuilding tips and social media tips.
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2011
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April(18)
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